岭南意向重新演绎 粤蓉跨越就此浮现 | 成都胜记 一方建境

2022年7月，胜记酒家中国华商中心店新装，胜记餐饮携手一方建境——打造蓉城品类粤味典范之外，他们也走完了一次推演品牌基因的旅程，将所有对城市的印象和珍馐的期待写进了这家餐厅，也是这只属于胜记酒家的“店味”。

　　01/ 店味

　　身居都市，回望自然

　　自然是山川

　　也是人情风物初生、变迁之路

　　都说“食在广东”，一提起粤菜，大概每个人的脑海里都能瞬间列出一份List！皆因菜系庞大，食材众多。

　　It is said that "eat in Guangdong", when it comes to Cantonese cuisine, probably everyone can instantly make a list in their minds!All because of the huge cuisine and many ingredients.

　　广府菜、客家菜、潮汕菜……每一个都占据了粤菜江湖一席之地。而近年来新派粤菜也成了其中的佼佼者，备受年轻人追捧，例如——胜记。

　　Cantonese cuisine, Hakka cuisine, Chaoshan cuisine... Each one occupies a place in the Cantonese cuisine.In recent years, the new style Cantonese cuisine has also become one of the best, and it is highly sought after by young people, such as Shengji.

　　胜记三十三载，摘星十三颗，每家店，由本土食材入馔，贴合本地食客喜好，开出风格各具的食单，形成独立于其他餐饮空间的味觉面貌 。胜记酒家这张新底片上，设计师将昨日风情声色悉数纳入场景并为其开新，对餐厅的场景氛围的构建更优先于实体细部的雕琢。

　　Shengji has a history of thirty-three years and it has already opened thirteen branches, each branch uses local ingredients to serve the food, which suits the preferences of local diners.On this new film of Shengji Restaurant, the designer incorporated all the sensuality and sensuality of yesterday into the scene and opened a new one for it. The construction of the scene and atmosphere of the restaurant was given priority over the carving of physical details.

　　与此同时，上世纪的殖民岁月已成一场百年旧梦，与着色迷醉的南洋往事杂糅，一同融入了广东变迁城记的历史底色，在不间断的碰撞和折中里，应运而生的众多“新文化”神采飞扬，胜记便是其中一味。

　　At the same time, the colonial days of the last century have become a century-old dream, mixed with the fascinating past of Nanyang, and integrated into the historical background of Guangdong’s changing city."New Culture" is in high spirits, and Shengji is one of them.

　　从1989年35㎡的胜记面馆，到现在拥有13家门店的“深圳老字号”胜记酒家，已经成为了深圳人的“粤菜食堂”。作为深圳经典老牌的粤菜，这是它第一次离开深圳来成都，落处在金融城的黄金地段，拥有3000平米的超大空间，每个包间都有一位“私人管家”，为食客打造专属定制服务。

　　From the 35-square-meter Shengji Noodle House in 1989 to the "Shenzhen Time-honored Brand" Shengji Restaurant with 13 stores now, it has become a "Cantonese restaurant" for Shenzhen people.As a classic and old-fashioned Cantonese cuisine in Shenzhen, this is the first time it has left Shenzhen to come to Chengdu. It is located in the prime location of the Financial City, with a large space of 3,000 square meters. Each private room has a "personal butler" to create exclusive customization for diners.

　　餐厅整体风格是传统的岭南古典特色碰撞时尚国际化的性格味道，让人眼前一亮！新潮的空间设计,和新派粤菜更是在这里碰撞出闪亮的“川粤火花”！

　　The overall style of the restaurant is the traditional Lingnan classical features colliding with the fashionable and international character, which is eye-catching!The trendy space design and the new style of Cantonese cuisine collide here to create a shining "Sichuan-Guangdong Spark"!

　　在蓉城人潮涌动的街边，铜色玻璃移门里霓虹浮动、溢彩氤氲，驻足而入，即可乘着逆流的时光赴一场历史旧忆、烟火人情的约。

　　On the crowded streets of Chengdu, the copper-colored glass sliding doors are filled with neon lights and colorful colors. If you stop and enter, you can take the time against the current to an appointment with historical memories and fireworks.

　　02/ 设计

　　构筑味觉空间的烟火人情

　　有了这样的机巧 才有后来的空间画意

　　好的园林，是园主、诗画家和匠师合作的结晶。设计师量其广狭，随曲合方，方能造园于心；是在主者，得体合宜，才能未可拘牵。此案的“能主之人”，指的是最终呈现“此景”的设计师与业主方，有了这样的机巧，才有后来的空间画意。

　　A good garden is the result of the cooperation between garden owners, poets, painters and craftsmen.Designers measure the width and narrowness of the garden, follow the curve and fit the square, so that the garden can be built in the heart;The "capable person" in this case refers to the designer and the owner who finally presented "this scene". With such ingenuity, there is a later space painting.

　　结构立柱与通顶隔断墙结合区域划分，自然分隔散座区，客人与客人之间隔而不断，烟火声色共同纳入整个餐厅，人的气息相生流转，依稀可见旧时排挡络绎喧闹的盛景，与城市的疏离感决然不同。五个卡包分散设置在大厅内侧，合理利用面积之外，打破了严格区域划分的死板形式。

　　The structural column and the top-passing partition wall are combined to divide the area, which naturally separates the seating area. The guests are constantly separated from each other. The sound and color of fireworks are integrated into the entire restaurant.The sense of alienation is decidedly different.The five boxes are scattered on the inside of the hall, and the area is used rationally, breaking the rigid form of strict regional division.

　　园林有动静之分，小园主静，借景有法，常以他物作我物；大园主动，宽敞有度，可以“流泉”拱门做收束，丰富空间动线，自成园景。

　　The garden is divided into static and dynamic, the small garden is quiet, borrowing the scenery has the method, and often uses other things as my own; the large garden is active, spacious and moderate, and can be used as a "flowing spring" arch to close, enrich the space flow, and form a garden landscape of its own.

　　漫步公区， 隔间、连廊与各个功能岛台之间，有着近似于沧浪亭的“间隙”。视线恰好就像从斜廊上行走时的惊鸿一瞥，一览无余，此为揽之有物。

　　Walking in the public area, there is a "gap" similar to the Canglang Pavilion between the compartments, corridors and various functional islands.The line of sight is just like the startling glance when walking on the sloping corridor, and it is unobstructed.

　　园之佳者如诗之绝句，词之小令，皆以少胜多，有不尽之意。空间画意也是如此，薄纱窗帘透出夜色，引骄阳与晚霞入室，天空作景，食得幸焉。

　　The best ones in the garden are like the quatrains of poems and the small orders of the words.The same is true for the space painting. The tulle curtains reveal the night, bringing the scorching sun and sunset into the room, and the sky is the scene.

　　动线层次的丰富，可以拓展空间的密度。空间设计中的光影运用与“借景在因”，巧妙隐藏在这个“见”字诀里。

　　The richness of moving lines can expand the density of space.The use of light and shadow in the space design and "borrowing scenery is the cause" are cleverly hidden in this "seeing" formula.

　　也有灯盏似“江枫渔火”，木栏作船，停船在岸，这船上有酒，酒香四溢， 更有茶香墨味书卷案头，以多媒体影像手段营造出传统空间，意在营造“琴棋书画，鸟语花香”中式优雅用餐环境道出了空间语言的连续性，让胜记的故事，讲得委婉动听，使餐厅于古雅中包含热情。

　　There are also lanterns like "Jiangfeng fishing fire", wooden fences make boats, and the boats are parked on the shore. There is wine on the boat, the aroma of wine is overflowing, and there are also books and desks with the scent of tea and ink, creating a traditional space by means of multimedia images, which is intended to create a "qin"."Chess, calligraphy and painting, birds singing and flowers fragrant" Chinese elegant dining environment expresses the continuity of space language, makes the story of Shengji tactful and pleasant, and makes the restaurant contain enthusiasm in quaint elegance.

　　包厢的居正与灵动同时存在，空间与光线的精准运用，将谦逊与优雅结合于此 厢内休息区将餐厅的高端与私密氛围推向高潮，梅花窗以建筑化的方式出现，光线的通透与视线的隔断得到满足。

　　The uprightness and agility of the box exist at the same time. The precise use of space and light combines modesty and elegance. The lounge area in the box pushes the high-end and private atmosphere of the restaurant to a climax.The separation of perspective and sight is satisfied.

　　至空间细部与器物选定阶段，主创设计亲自参与了这一过程——红绿杯碟、绯色桌巾、织锦椅面、狮头绣球、花砖双喜......对器物和色彩自然流露的倾向性成为了设计师挖掘品牌基因的另一入口，沿着这一脉络向前，南洋与岭南风情中的明艳色彩沉入底色，民俗文脉跳脱出符号演绎或刻意当代化，落落大方地装点空间，与现代材料融合辉映，直白而准确地击中人心。

　　From the stage of space detail and utensil selection, the main designer personally participated in the process - red and green cups and saucers, crimson tablecloths, brocade chair surfaces, lion head hydrangea, tile double happiness... The utensils and colors are natural. The inclination revealed has become another entrance for designers to tap the brand gene. Moving forward along this vein, the bright colors of Nanyang and Lingnan styles sink into the background, and the folklore jumps out of the symbolic interpretation or deliberately modernized, falling down.Decorate the space generously, blend with modern materials, and hit the heart directly and accurately.

　　人情风物交融，在场所中激荡出独一无二的烟火气，胜记的场所精神也就此达成

　　The fusion of human feelings and customs creates a unique firework atmosphere in the venue, and the spirit of Shengji's venue is also achieved.

　　03/ 基因

　　烟火之气，动静之观

　　堂内华彩余辉氤氲   至味人情生生不息

　　空间永远不可能脱离品牌而独立存在，对于胜记酒家而言，品牌基因一度如沧海沉珠未被挖掘，设计师正是要通过空间构筑的过程帮助品牌找到并呈现其精神内核。后疫情时代下，对于重投入的餐饮行业而言，能以较低成本撬动品牌升级并达到超出预期的效果，对于品牌和市场而言都是更优选。

　　Space can never exist independently of the brand. For Shengji Restaurant, the brand gene was once undiscovered like a pearl in the ocean. The designer wants to help the brand find and present its spiritual core through the process of space construction.In the post-epidemic era, for the heavily invested catering industry, it is more preferable for the brand and the market to be able to leverage brand upgrades at a lower cost and achieve results that exceed expectations.

　　从对餐饮品类的研究到对地域文化的演绎梳理，再到激发创始人在整个设计过程中的参与度，“店味”也在这种多向奔赴中逐渐从迷雾中显现出来，对于设计师来说，设计更多因势而为的自然流露，只需整理表达，其义便可自现。

　　From the research on catering categories to the interpretation of regional culture, to stimulating the founder's participation in the entire design process, the "store taste" has gradually emerged from the fog in this multi-directional rush.In other words, the design is more natural in response to the situation, and its meaning can be self-realized only by sorting out the expression.

　　灶上砂锅沸腾，密集的油脂清脆爆裂；蓉城老饕顺着鱼段中间的脊骨将鱼肉咬下，弹性肉质对牙齿一瞬间的反抗后，是随着鱼肉破裂涌出的凝实鲜味......

　　The casserole on the stove boiled, and the dense oil burst crisply; Rongcheng Lao glutton bit down the fish meat along the spine in the middle of the fish segment. After the elastic meat resisted the teeth for a moment, it was the solid umami that gushed out with the cracking of the fish meat.

　　侍者与邻座的面孔并不清晰，餐厅笼罩温馨而眩晕的光芒，淡雾氤氲缭绕，召唤一碟一盘亮相瞬间：光彩照人，夜色沉醉。

　　The faces of the waiter and the seat next to it are not clear, and the restaurant is shrouded in a warm and dizzying light, shrouded in light fog, beckoning a moment of appearance: radiant, and the night intoxicated.

　　历史悠然，千帆过尽，堂内华彩余辉氤氲，相似的是烟火气里生生不息的至味人情。

　　The history is leisurely, the thousands of sails have passed, and the afterglow of the hall is full of colorful afterglow, similar to the endless human feelings in the fireworks.

　　项目信息

　　项目名称：胜记餐饮集团华商金融中心店

　　项目地点：中国·成都

　　项目面积：3000平方米

　　设计时间：2021年6月

　　完工时间：2022年5月

　　室内设计：广州一方建境装饰设计有限公司

　　设计主创：叶建纲

　　设计团队：赵星  韩猛  刘志强

　　室内陈设：谭晓宁

　　灯光设计：吕泰炳

　　项目摄影：天空旅人菲菲

　　项目策划：中装新网

　　文案策划：张洁

　　文案译文：杨莉