设计概念是用最原始最便宜的材料打造出欧洲local shop的感觉。非常耀眼的外墙是用上一般的红毛砖,扫上白色油漆底,再喷上有渐变效果的绿色模仿出新鲜蔬菜的感觉。
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百分百香港本土出産的水耕蔬菜品Farm Direct的首间形象店。设计概念是用最原始最便宜的材料打造出欧洲local shop的感觉。非常耀眼的外墙是用上一般的红毛砖,扫上白色油漆底,再喷上有渐变效果的绿色模仿出新鲜蔬菜的感觉。室内地面用了用来耕种的火山石,墙身用上麻布质感的地毯感觉非常温馨。柜身用了原木条并砌而成,没有扫上不必要的油漆,感觉更清新自然。天花用了自制的LED吊灯, 感觉就像蔬菜的根部,也为店内增添了一些视觉效果。
This is Farm Direct’s first concept store. The store’s principal business is in the sales of 100% Hong Kong locally produced hydroponic vegetables. The design concept is about using the cheapest and the most primitive materials to create a European styled store. The red bricks forming the bright exterior are overlaid with a brushed white finish along with a sprayed green vignette, which is a reflection of the fresh produce available in store. The interior floor is laid with volcanic rocks, a characteristic used in this specialized method of farming. Linen textured carpet lining the wall creates a space of warmth and coziness, whilst the unfinished wood panels, that are used to construct the display cabinets, continue the fresh and natural theme. The visualization of vegetable roots and stems is achieved by the handcrafted LED ceiling-hung light fixtures.
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