案名：Deborach 亚洲旗舰店

　　座落地点:台湾台北市中山区中山北路二段晶华酒店旁

　　空间坪数：40坪

　　空间格局：长向街屋

　　主要建材:钢构、玻璃砖、木作、美大利地砖、强化玻璃、明镜、压克力棒、冷烤漆

　　设计单位：竹工凡木设计研究室(CHU-studio)

　　施工单位：暐震工程

　　摄影作者：竹工凡木设计研究室(CHU-studio)

　　主案设计师：邵唯晏-Alfie Shao

　　协同设计师：邵方玙、林予帏

　　公司网址：www.chu-s.com

　　公司email：chusd.co@gmail.com

　　设计概念

　　本案为台湾山二集团自创品牌Deborah的亚洲第一间旗舰店。本案位于台湾台北中山北路五星级晶华酒店旁，左右两旁紧临Louis Vuitton、Prada、Coach、Basalini等知名品牌，可谓精品店的一级战场，近来由日本建筑师Kumiko Inui及Prada专属建筑师Roberto Baciocchi操刀的两间Louis Vuitton及Prada的旗舰店强势压境下，Deborah身为精品新秀实为压力。

　　Deborah自1988创立于美国比佛利山庄，坚持将优雅及当代时尚的元素注入商品，结合成艺术与流行品味的经典皮包。而飞扬的蝴蝶标誌，更象徵女性在各种场合总是众人目光注视焦点的特质，认为最平实的女性也能拥有最璀璨的气质。因此我们在空间的表现上与Louis Vuitton 与Prada等品牌恰好相反，设计上不堆砌奢侈感，不强调装饰主义，期望在这重视奢华美学的商圈，能以当代典雅的流线设计及不重装饰(decoration)的清淡质感脱颖而出。

　　设计手法

　　设计手法的部分，从入口意象、天地壁空间特质到灯具及道具的摆设，无不精心设计：

　　(1)入口意象：平实简单而不失璀璨

　　在入口意象部分，看似璀璨的立面，为了表现出Deborah精神，认为最平实的女性也能拥有最璀璨的气质，因而我们运用一般台湾的本土玻璃砖(glass brick)以45度角搭接，搭配合明镜(mirror)及灯光的使用，运用最基本、最单纯的材料组合，却呈现出独一无二的璀璨质感，同时也暗示了Deborah最常使用的菱格纹元素。

　　(2)蝴蝶标誌：轻松舞动以跳脱的奢华空间压迫感

　　整个空间及摆设品的设计都以品牌的蝴蝶标誌为设计主轴。因而语汇上我们截取品牌蝴蝶标誌的线条，在空间的天地壁上舞出许多曲线条，期望透过典雅简洁的流线形来给予空间最轻松的舞动感受，以跳脱重金打造的奢华空间压迫感。

　　(3)造型灯具：流线感与不重装饰的本质

　　所有的灯具及摆设都是量身订作，透过电脑辅助设计系统(CAD/CAM)创造出一系列仿蝴蝶动态的造型灯具。看似时尚的灯具，是利用最平常的但是每一根都不同长度的压克力管组合而成，共计2800 根，以唿应Deborah的流线感与不重装饰(decoration)却一样成为注视焦点的本质。

　　(4)展示台：时尚经典的物件(object)

　　入口处我们也设计一系列大型的自由形体(free form)展示台面，除摆设主题皮包外同时也是可投影的面板，舞动的造型述说着时尚巨星Marilyn Monroe的裙摆飘舞，也象徵Deborah强调时尚经典的气质。

　　Concept of Design

　　Located in Zhong-Shan N. Road in Taipei City, The first flagship store of Deborah, the owned brand of Yamani Corp., is surrounded by many famous brands and boutique stores such as Louis Vuitton,、Prada、Coach、Basalini, etc. As a new brand, Deborah is under pressure of competing with Louis Vuitton’s flagship store, designed by Japanese architect Kumiko Inui, and Prada’s, designed by Roberto Baciocchi.

　　Established in Beverly Hills since 1998, Deborah continued to create and design leather bags with elegance and modern new look. The brand logo, butterfly, implies that even the ordinary women can have extraordinary elegance. When designing the space of the store, we do not put emphasis on luxury and decoration. On the contrary, we focus on streamlined and unadorned style, trying to convey an image that is completely different to luxury Louis Vuitton and Prada.

　　The ways of design

　　The store was designed with sophisticated intricacies from its entrance, floor and ceiling, lamps and lanterns, to the displays.

　　1. Entrance

　　To show the spirit of Deborah, that is even ordinary women can have extraordinary elegance, we use local glass bricks along with mirror and lights, combining these common and simple materials to build the entrance. It also features Deborah’s favorite element, argyle.

　　2. Logo: The butterfly

　　The main point of the design is focusing on the brand’s logo, the butterfly. We employ the shape of the butterfly, attempting to use the curve to create a streamlined style and cozy atmosphere within the space.

　　3. Creative Lamps

　　The butterfly-like lamps are customer-made created by CAD/CAM with 2,800 different lengths of acrylic tubes, which are still very common materials, to reflect Deborah’s streamlined and unadorned style.

　　4. The chic display

　　The freeform object is put in the entrance as a chic window display and can function as demonstration for bags of the season and panel board for projection. It features the flying skirt of superstar Marilyn Monroe and symbolizes the classic Deborah style.

Deborach 亚洲旗舰店设计

Deborach 亚洲旗舰店设计

Deborach 亚洲旗舰店设计