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MOSOM墨森设计|赫本秀HBbeauty:解构空间下的商业美力

来源:中装新网 时间:2023-07-21 10:19:50 [报告错误]  [收藏]  [打印]

核心提示:从场域出发,构筑新美力

在MOSOM墨森设计的笔下,空间的设计即是一场通达感物的编排。环伺四周,拱形门、灵动的楼梯弧线形态与原本直线条建筑的对撞,形成一支韵律回旋的“复调”,在丰富层次之余,润物细无声地勾勒着节奏,令观者漫漫感受时光的悠扬曲调。

According to MOSOM, the space's design allows access to the objects. Looking around, the arched doors and the curve staircase collide with the original straight lines of the building, thus developing a rhythmic "polyphony". While enriching the layers and the rhythms, it makes the viewers feel the melodious tune of time.

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就这样,跟随设计的指引,空间的营造为体验者开启了日常生活之外的另一扇门。这一超越时间的意境感,正是在“空间即品牌,场景即营销”的前置策略下,激活品牌附加值的重要方式。

In this way, following the design guidelines, the space is created to open another door for the experiencer beyond everyday life. Based on the "space as brand, scene as marketing" strategy, this feeling of context that transcends time is a key way to activate the added value of the brand.

蜿蜒的弧线形态背后,从技法上讲是一种缓慢的协调、过渡。而从感官的塑造上看,弧线的背后,是变化,是生命力,向外传递着灵动的身心态度,而这也正道出品牌想要赋予消费者的体验内涵 —— 自在享受、悦己健康。

Behind the winding curved form is a slow coordination and transition technically. But in terms of sensory shaping, behind the curve is change and vitality, conveying a dynamic attitude of mind and body outwardly. This is exactly the experience that the brand wishes to provide to its consumers - to have fun and stay healthy.

对于线下商业品牌而言,体验空间的营造,为其提供着重要的生长养分。正如MOSOM墨森设计一贯在泛美业空间设计中所传达的 —— 空间即属于品牌识别度的一部分,它将场景体验背后的流量、记忆,导入商业的长续经营中。

For offline commercial brands, creating experience spaces is crucial to its brand growth. As MOSOM DESIGN has consistently stated in its pan-beauty space design - as part of the brand identity, the space integrates the traffic and memory behind the scene experience into the long-term operation of the business.

从固定的空间范式与场景概念中跳脱出来,在赫本秀HBbeauty中,一种解构主义的建筑美学、一场建立在五感六觉之上的身心体验,不再止于表层的美感,而是将其真实地转向于精神内核,隐含在人与空间关系中的商业转化上,从而建立起消费者与品牌的深度共鸣。

HBbeauty has emerged from the fixed space paradigm and scene concept, transcending deconstructed architectural aesthetics and a physical and mental experience. Instead, it has focused on the spiritual core, which is implied in the commercial transformation of the relationship between people and place, so as to build a deep empathy between consumers and the brand.

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MOSOM墨森设计由知名设计师⾦柊⾠创立于深圳,立足国际视野,专注研究“新美力”,致力于美业会所、豪宅与办公的专业化设计,为客户提供美业商业顾问、空间设计、灯光设计、软装设计等一体化解决方案。

Founded in Shenzhen by the famous designer Mr. Zhongchen Jin with a global outlook, MOSOM DESIGN specializes in researching “new aesthetic power”. Engaged in the professional design of beauty clubs,luxury housing and offices, it strives to provide clients with integrated solutions like business consultant in beauty industry, space design, lighting design and soft decoration design.

多年来,基于对泛美业的全方位深入洞察、研究与实践,MOSOM墨森设计提出“多元趋变,优雅永恒”的核心理念,发挥“空间即品牌,场景即营销”的前端策略思维,聚焦商业的高频认知与高效变现,为设计之外的附加值而不断创造。在设计中,我们横向考量客户的投入成本与回报周期,纵深剖析建筑结构、材质美学、业态逻辑、商业坪效、品牌运营等因素,将空间从严密的整体拆解为有机的个体,整合上下游资源并有效缩短从概念设计到商业落地之间的节点,促进回报效率与商业产值的最大化,最终呈现出功能、美学与情感价值统一的复合态空间精品 —— 风格多元、气质优雅。

Over the years, based on the all-round in-depth insight, research and practice of pan-beauty industry, MOSOM DESIGN has put forward the core concept of “diversified change, elegance until eternity”, and given play to the front-end strategy thinking of “space is brand, scene is marketing” with a focus on the high-frequency cognition and efficient realization of business. With these efforts, the value-added beyond design is constantly being created. In the design, we consider the input cost and return cycle of clients horizontally, while analyzing architectural structure, material aesthetics, business logic, commercial economic benefits and brand operation vertically. Efforts have been made to turn a strict whole into organic units, integrate upstream and downstream resources and effectively shorten the nod from conceptual design to commercial landing. This is how we maximize return efficiency and business output value, finally presenting a quality complex space that combine function, aesthetics and emotional value -- with diversified styles and elegant demeanor.


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