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MOSOM墨森设计|赫本秀HBbeauty:解构空间下的商业美力

来源:中装新网 时间:2023-07-21 10:19:50 [报告错误]  [收藏]  [打印]

核心提示:从场域出发,构筑新美力

将空间交给观者探索,在人与场所的链接中,令其间的美感逐渐显现,是设计师在此透过建筑艺着力表达的。光束散落、越过层隙、落影于内,缓缓映现出教堂般的室内构造,人穿行其中,顿感一种无声的仪式。

The space is left to the viewer to explore the beauty through the art of architecture. The interior of the structure that resembles a church is gradually mirrored by dispersed light beams that pass through gaps and fall inside. This will give people a sense of silent ritual as they walk through it.

顺延巧妙设置的空间动线,在进入正厅的廊道处,设计师以递进式的空间结构,搭建优美的建筑旋律。当观者步入于此,刻意拉低的天花距离,将其包裹在一片新奇秩序与私密感中。犹如剧本中的转场,从门外到店内的转换,于无形间牵引着顾客的注意力,一场精心编织的“故事”就这样悄然开启。

Following the spatial motion line, the designers have created a wonderful architectural melody at the corridor of the hall with a progressive space structure. As the viewers enter, the deliberately low ceiling distance wraps them in a sense of novelty, order and privacy. The transition from the the store’s outside to the inside is like a scene change in a play, invisibly drawing the customer's attention. Thus, the expertly constructed "story" starts out subtly.

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“光影与建筑的穿插、体块与结构的组合是关键设计逻辑。”三角式结构与垂直光线的建立,向外滋生出严肃的庄严感。“走进这里时,人们可能最先产生好奇,进而是理解与欣赏,这便是隐藏在设计语言背后的情感序列。”

"The interplay of light and shadow with the building and the combination of blocks and structure is the key design logic." The triangular structure and vertical light exude a sense of solemnity outwards. "Once inside, visitors could initially feel curious, then understood and appreciated. This is the emotional sequence hidden behind the design language."

停留于消费者印象中的品牌调性如何精准传递?“高雅、纯粹与隐含的震慑力是我们想要赋予空间的性格。”从纯粹的清水混凝土、木艺材质、隔墙排列的座椅秩序,到占据视觉中心的火烧木装置,设计对氛围感的营造,贯穿着对尺度、色彩、画面的多维考量,每一个独特的元素,皆是一个打动人心的要点。How to precisely express the brand tone that stays in the consumer's mind? "Elegance, purity and implied shock are the character we wanted to give to the space." From the pure fair-faced concrete, the wooden materials, the orderly seating arranged on the partition walls, to the flamed wood installation that dominates the visual centre, multi aspects like scale, colour and image have been taken into account for atmosphere creation. By doing so, each unique element is a key point that strikes a chord.

“进一步讲,建筑空间的设计贯穿着隐性的节奏感,我们有意规避额外的装饰,转而令细节经得起品味,于无形中传递至身心,唤起消费者的深刻共鸣。”

"Furthermore, there is an implicit sense of rhythm that runs through the design of the architectural spaces. We have deliberately avoided extra decoration in favour of details that stand up to taste. This will be invisibly conveyed to the consumes’ mind and body, evoking a deep sense of empathy among them."



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