随着新时代女性独立意识的崛起，在追求自我的过程中，从容自信、不被定义、活出光芒等词语，愈来愈为人们所强调。相伴于此，以悦己为需求的她经济，更催生了当下美体美肤产业的快速崛起。赫本秀HBbeauty，作为创立于深圳的知名美业品牌，专注于成就女性的美丽人生，赋予顾客【自然、健康、内在】的极致享受，其第三家千平旗舰店由MOSOM墨森设计倾力担纲。

With the rise of women's independence in the new era, words such as “ease and confidence”, “undefined” and “live sparkling” are increasingly emphasized in the process of self-pursuit. Besides, the she economy with self-pleasing as its demand has all the more contributed to the rapid rise of the beauty industry. As a renowned beauty brand founded in Shenzhen, HBbeauty strives to give women a beautiful life and a natural, healthy and inner pleasure. It’s third 1,000 sq.m. flagship store is designed by MOSOM DESIGN.

作为泛美业领域的设计的佼佼者，深刻洞悉此点的MOSOM墨森设计致力于通过“新美力”的专业赋能，解锁市场所需。以场景设计介入商业运营模式，其一面挖掘空间之于消费者的情绪感染力；一面通过场景互动的流量，辅助商业价值的可持续变现。

As a leading design firm in the pan-beauty sector, MOSOM DESIGN, with its keen insight, works to unlock the market demands through its “new aesthetic power”. By integrating scene design into the business operation mode, it attempts to dig out the space’s emotional appeal to customers. On the other hand, it supports the sustainable growth of business value via the traffic of scene interaction.

（视频链接：https://v.qq.com/x/page/i3521bs2lsh.html）

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在其受邀担纲的赫本秀HBbeauty一案中，设计便很好地将这两点平衡 —— 沉浸式的共鸣体验与可持续的商业穿透力。“品牌与空间相辅相成。在此，空间某种意义上以建筑解构、光影塑造、空间材质、陈列规划等形式开启了体验的张力及节奏。沿着这些精心布局的'线索'，我们力图营造的是一场共享之旅，以及从情绪价值的赋予至不销而销的潜在效果。”MOSOM墨森设计诠释道。

In HBbeauty, a great balance has been achieved between an immersive resonance experience and the sustainable business impact. “The Brand and the space complement each other. Here, the space has radiated its tension and rhythm through architectural deconstruction, light and shadow shaping, spatial materials, display and layout. With these exquisitely crafted details, we aim to create a shared journey and achieve a potential effect from emotional value to sales without advertising”, says MOSOM DESIGN.

如何在沉浸式体验中唤起顾客的持续吸引力，是MOSOM墨森设计在本案中力图实现的重点。“真正为空间体验感负责的不止是审美表象，随着时间推移，消费者在空间中所感知到的，多元延展的优雅意境、深刻入心的情感记忆，才是一种长久的体验。”

How to evoke the lasting appeal of customers in an immersive experience is the key point MOSOM DESIGN strives to achieve in this case. “Beyond aesthetics, it is the multifaceted elegance and deep emotional memory consumers perceive in the space that create a lasting experience over time.”

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▲ 赫本秀

由此，落笔场域氛围的营造，设计师以建筑美学为基底，取意于柯布西耶的朗香教堂。独特的架构形式，突破传统平铺直叙的块面，以不规则的墙体形态与洞口切割形式展开，指向于人对空间的深层探索。

Therefore, the designers draw inspiration from the La Chapelle de Ronchamp by Le Corbusier to create the field’s ambience. The unique architectural form, with its irregular walls and hole cutting, breaks with the conventional flat and linear blocks, encouraging people to explore the space.